Apple Unveils Foldable iPhone Ultra, New Devices Under Ternus Leadership

Apple's new CEO John Ternus made his public debut at the company's September 9 product event, 'Surprise and Shine.'

The highly anticipated lineup included a first-ever foldable smartphone, dubbed the iPhone Ultra, which is expected to retail for over $2,000.

This foldable device alone could generate up to $14 billion in revenue for Apple during the December quarter, according to analysts at Morgan Stanley.

The price of the new iPhone 18 range is projected to be 10-20% higher than their predecessors due to increased memory costs. Analysts rate Apple stock as a buy with a price target of $360 per share, implying a 9% upside from its current price.