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Apple Unveils iPhone 18 Pro and Pro Max with AI-Powered Siri and Enhanced Camera

Guavy AI Editorial Team Published September 10, 2026

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Apple has unveiled its latest iPhone models, the iPhone 18 Pro and Pro Max. The new devices will come in four colors: black, silver, light blue, and a new accent color called cherry. The Pro range now features cherry as an additional option.

The new iPhones will be powered by Apple's A20 Pro chipset, manufactured using a 2-nm process. This advanced technology promises improved performance and efficiency. Additionally, the devices will feature a new AI-powered Siri with enhanced capabilities for seamless actions across different apps.

One of the standout features is the upgraded camera system, which boasts a 48-megapixel main camera with a variable aperture. Pre-orders for the US market will begin on September 11th, with sales starting on the 18th. The global launch will follow on October 23rd.

Apple Unveils iPhone 18 Pro and Pro Max with AI-Powered Siri and Enhanced Camera

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