Apple Unveils iPhone Duo and 18 Pro Lineup Under New CEO Ternus
Apple has unveiled its latest iPhone lineup, featuring the new iPhone 18 Pro and the foldable iPhone Duo. The event marks the company's first major product launch under new CEO John Ternus, who formally began his tenure on September 1. The iPhone Duo is a significant upgrade to Apple's flagship product, boasting a 7.6-inch display when fully open, making it the thinnest iPhone ever.
The iPhone 18 Pro and Duo are priced at $1,199 and $2,000 respectively, putting them in the premium category. The new products come with several advanced features, including improved low-light photos and video capabilities, longer battery life, and a higher-bandwidth chip that enables faster on-device AI models.
Ternus has emphasized the iPhone Duo's innovative design and intuitive experiences, saying it redefines what it means to use a foldable phone. The device is expected to test Apple's ability to generate strong sales despite its high price tag, which could boost profitability and company margins.