Apple Unveils New Products at September Event Including Foldable Phone

Apple is set to host its upcoming product event on September 9. The highly anticipated event is expected to feature several new products, including the iPhone 18 with enhanced Siri capabilities and Apple's first foldable phone.

The company is also projected to showcase updates to its AirPods and Apple Watch lines. According to Visible Alpha consensus, Apple's wearables segment is expected to generate $36.2 billion in sales this fiscal year and $37.9 billion next year.

This event marks John Ternus's first major hardware event as the new leader of Apple's product team. Analysts will be closely watching how he approaches the company's product strategy, which has been a key area of focus for investors in recent years.