Apple WWDC Set to Ignite Artificial Intelligence Catalyst

Apple's upcoming Worldwide Developers Conference (WWDC) is expected to be a major catalyst for the company's artificial intelligence push, according to Wedbush Securities analyst Dan Ives. Ives believes that iOS 27 and ecosystem leverage will drive a potential monetization shift for Apple.

Speaking on CNBC's Closing Bell, Ives emphasized the importance of Apple's massive installed base, citing 2.5 billion iOS devices and 1.5 billion iPhones. He noted that this gives the company a unique advantage in the AI market, stating that without this scale, the outlook would be 'fine, but not great.'

Ives also pointed to leadership under John Ternus and a renewed push into services as key signals of change for Apple's AI strategy. He estimated that around 20% of global consumers could eventually access AI through an Apple device, reinforcing the company's potential role in mainstream AI adoption.