Apple's AI Strategy Fails to Deliver

The article discusses Apple's (NASDAQ:AAPL) strategy in artificial intelligence. The author argues that the company is doing AI wrong, citing a lack of focus on developing its own AI capabilities and instead relying on third-party solutions.

The author suggests that Apple's approach to AI has been overly reliant on acquisitions, such as the purchase of VocalIQ, which was later sold to Amazon. This strategy has led to a lack of cohesion in Apple's AI efforts and has not resulted in significant breakthroughs.

The article also mentions that Apple has not made significant investments in AI research and development, unlike companies like Google (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT). As a result, the author believes that Apple is falling behind its competitors in the AI space.