Apple's Foldable Future: Price Hikes Fuel Record-Setting Rally

Apple's September event marked a significant shift in leadership as John Ternus took over, and the tech giant unveiled new iPhone Pros, Apple Watch updates, and its first foldable smartphone. Despite shares declining during the event, they rallied throughout the week and are close to their all-time high.

The company implemented significant price increases across new and older iPhone models, which will send average selling prices much higher. This move is likely to have a positive impact on Apple's revenue despite some initial market hesitation.