Apple's Foldable Future: Ternus Era Begins with iPhone 18 Pro and First Foldable Device

Apple's fall event on September 9 marks a significant milestone for the company, as it will be the first major product launch since John Ternus took over as CEO.

The new iPhone 18 Pro and Pro Max are expected to retain their existing size structure, with upgrades focused on the A20 Pro chip, camera system, battery, and on-device AI capabilities.

However, the real showstopper is the first foldable iPhone, which is expected to offer a display area close to that of a small tablet when unfolded.

The price tag for this innovative device is estimated to be between $2,099 and $2,299, with higher-storage versions potentially exceeding $3,000, positioning it as an ultra-high-end flagship.