Apple's Foldable iPhone: Analysts Expect $45 Billion Revenue Boost

Apple's highly anticipated foldable iPhone is set to be unveiled at its annual event today. Analysts expect the device, which could cost between $2,000 and $2,500, to generate over $45 billion in revenue by the end of next year.

Nabila Popal, senior research director at IDC, believes the new phone will 'fly off the shelves' due to Apple's ability to create an aura of exclusivity and luxury. She expects the device to make up a significant share of the company's revenue in the coming years.

Historically, Apple shares have seen gains after iPhone launches. In fact, since 2007, Apple shares have recorded gains in 17 out of 19 cases following an iPhone reveal day, with a 20% jump in 2019 being the sharpest gain on record.

Bank of America analyst Wamsi Mohan notes that investor reaction will depend on factors such as price increases and adoption of AI features. Apple shares have gained 3% over the past month and 17% so far this year, with a 35% rise in the past year and 112% increase in the past five years.

The new CEO, John Ternus, faces his first major test as he takes charge of Apple's product launch. The company's legendary investor, Warren Buffett, has Apple as one of his top stock picks, with the iPhone maker's shares having surged a whopping 2,300% under Tim Cook's leadership.