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Apple's iPhone 18 Rollout to Test Quarterly Revenue Engine
Apple's iPhone 18 rollout is expected to test its quarterly revenue engine, which generated $54.25 billion in the latest quarter.
The company's split launch schedule, reportedly featuring premium models in fall 2026 and base models in early 2027, could impact pricing and revenue mix.
According to supply-chain reports, iPhone 18 Pro models and a foldable device are scheduled for fall 2026, while the standard iPhone 18, iPhone 18e, and a second-generation Air model will arrive in early 2027.