Apple's iPhone Revenue Hits Record High in Q2 2026

Counterpoint Research has published its analysis of Apple's global market share by product segments. The report highlights that iPhone revenue grew 22% year-over-year to $54 billion in Q2 2026, setting another June-quarter record.

This growth was driven by the continued strength of the iPhone 17 series, which remained among the best-performing smartphone lineups globally. Apple also avoided the broad-based smartphone price increases seen across competing portfolios during the quarter, further supporting shipment momentum.

In contrast, Mac revenues and shipments grew 29% and 30% YoY during the quarter, setting a June-quarter revenue record. The successful launch of the MacBook Neo contributed to this growth, despite significant supply constraints. However, the introduction of the lower-priced MacBook Neo led to a roughly 1% YoY decrease in ASP.

Apple Watch shipments grew 14% YoY in Q2 2026, while revenue increased 8%. This growth was driven by continued adoption of last year's upgraded Apple Watch portfolio. However, ASP declined by 6% YoY due to the Apple Watch SE 3 accounting for nearly one-third of total Q2 2026 shipments.