Apple's New CEO Takes the Reins Amid Stock Market Volatility

Apple's new CEO John Ternus is taking over during one of the worst months for stock market returns, but long-term investors shouldn't be too concerned. Tim Cook, who led Apple as CEO from August 2011 to September 2026, saw the company's share price rise by a staggering 2,240% during his tenure.

The company's market capitalization skyrocketed from $349 billion in 2011 to $4.6 trillion today. Ternus has been with Apple since 2001 and has served as senior vice president of hardware engineering since 2021. He oversaw the launch of numerous new devices this decade, giving him a deep understanding of what drives the company's success.

September is known to be a challenging month for stocks, with an average return of negative 1.3% over the past ten years. However, long-term investors shouldn't panic and sell their holdings. As Ternus takes the reins, he will likely continue Apple's winning strategy, which has made it one of the most successful companies in history.

The iPhone remains a key driver of Apple's success, with sales jumping 22% year over year in the first three quarters of its fiscal 2026. The company is expected to unveil new products, including a foldable iPhone, at its September event, which should generate renewed interest and excitement around the brand.