Apple's Sept. 9 Event: What to Expect from the Tech Giant
Apple's highly anticipated Sept. 9 event is generating significant buzz among investors and tech enthusiasts alike.
The company has a proven track record of delivering impressive results, with nine consecutive quarters of beating earnings per share estimates.
As of Q1 FY2026, Apple boasts an impressive install base of over 2.5 billion active devices, making it one of the most valuable companies in the world.
The Services segment is also a major contributor to Apple's success, with revenue reaching $30.74B in Q3 FY2026 at a gross margin of 75.6%.
CFO Kevan Parekh recently highlighted the challenges posed by memory pricing, describing it as a '100-year flood', but Apple has guided for roughly 10% revenue growth and gross margins near 48% for the September quarter.
The company's commitment to capital return is also noteworthy, with $62.09B in buybacks over nine months through June 27, 2026, and a dividend yield of 0.33%.
Despite owning Microsoft and Alphabet, the author remains bullish on Apple due to its unmatched hardware install base and aggressive buyback program.