Bayern Munich Bolsters Partnership with Google Amid Growing Commercial Ties

Google has strengthened its partnership with Bayern Munich, becoming the club's official 'Consumer AI Partner' through Gemini.

The tech giant will also become the official smartphone partner of both the men's and women's teams, with Google Pixel being used by the players. However, it appears there are no plans to increase Google's involvement beyond its current level.

According to Bild, Google is paying more than €10 million per year for this sponsorship, making it a significant commercial relationship for Bayern Munich.