Bearish on Macy's, Bullish on Apple

When Wall Street turns bearish on a stock, it's worth paying attention. Analysts rarely issue grim ratings on companies for fear their firms will lose out in other business lines such as M&A advisory.

The team at StockStory cuts through the noise by conducting independent analysis to determine a company's long-term prospects. Here are three stocks: two to sell and one to watch.

Macy's (M) is a department store chain founded in 1858, but its storied history has been marred by disappointing same-store sales and earnings per share that have dipped by 17.8% annually over the past three years.

The company's forward P/E ratio is 10.2x, with a consensus price target of $23.14, implying a 1.8% return.