Benioff Says Fears that AI Will Kill Salesforce Are 'Dead Wrong'

Salesforce CEO Marc Benioff is pushing back against Wall Street's fears that AI will kill his company, saying those concerns are 'dead wrong.'

Benioff believes Salesforce has rebuilt itself around the concept of the agentic enterprise, where AI agents do work and humans provide judgment.

The company's fiscal 2026 press release describes itself as 'the operating system for the Agentic Enterprise,' introducing Agentic Work Units to measure tasks completed by AI agents.

Salesforce is pushing a transition from simple seat-based pricing toward consumption metrics tied to AI work, which may be smart over a decade but muddies visibility in the near term.