Big Brands Go Through Pitch Processes as Agencies Jockey for Top Accounts

Coca-Cola, McCain Foods, PepsiCo, and Eurostar are among several major brands that have recently gone through or are undergoing pitch processes to select new advertising agencies.

McCain Foods has held a review of its global media planning and buying business, with the account currently being handled by Wavemaker. The pitch is ongoing, with multiple agencies in contention.

Coca-Cola, on the other hand, is reviewing its UK media planning and buying business, which is currently managed by GroupM's MediaCom. The review is understood to be a consolidation of existing relationships rather than a full-scale pitch process.