Big Brands Shake Up Agency Rosters Amid Pitch Reviews
PepsiCo and Mr Kipling are among several major brands that have recently undergone pitch reviews or changes in their agency rosters, according to Campaign's weekly round-up of pitches, reviews, and account wins.
Coca-Cola has also been reviewing its advertising agencies, with the company reportedly seeking a new global creative lead. The review is understood to be ongoing, but no further details have been disclosed.
Superdrug, another prominent brand, recently held a pitch for its media planning and buying business, with several major agencies competing for the contract.
In other developments, Moshi Monsters, the popular online game and entertainment brand, has appointed a new creative agency to handle its advertising needs. East Midlands Railway has also undergone a review of its advertising agencies, resulting in changes to its roster.