Bing Surprises with Unexpected Revenue for Gutter Service Website
A website promoting local gutter services experienced an unexpected windfall in July 2026 due to its performance on Bing, despite a significant decline in traffic from Google. According to Mohsin Momin, publisher of the site through Lead Smart Inc, a US pay-per-call affiliate network for home services, the site generated $920.01 in revenue and 211 inbound phone calls from Bing organic search alone.
The data shows that Bing delivered 331 clicks from 10,300 impressions at a 3.23% click-through rate, while Google sent only seven clicks from 6,900 impressions with an average position of 67. Over the past 12 months, Google served 131,000 impressions and returned 37 clicks in total.
The conversion rate for Bing traffic was notably high, with roughly two-thirds of visitors arriving from Bing dialing the business. Of those calls, 169 were completed, and 37 converted into billable leads, with a top payout of $50 per lead on installation and replacement search terms.