BMF Partners With Amazon's Ring on Smart Home Security Growth

BMF has been appointed as the lead creative agency for Ring, Amazon's smart home security brand. The appointment follows a competitive pitch process, where BMF demonstrated a strong understanding of Ring's business and strategic challenges.

Ring, known for its video doorbells and security cameras, selected BMF to partner on developing a new brand platform. This marks the next phase of growth for the business in Australia, combining Ring's technology-led approach with BMF's expertise in building enduring brand platforms.

A spokesperson for Ring stated that BMF 'demonstrated a strong understanding of the Ring business and the strategic challenge.' They added that BMF's track record and creative capability gave them confidence in their ability to lead the brand's next phase of growth.

BMF CEO Stephen McArdle expressed his excitement about capturing the spirit of innovation that founded Ring. He sees this as an opportunity to present the brand in a way that makes Australians reevaluate what they need to keep their homes safe.