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Body Oils Market to Reach $1.54B by 2036, Led by Treatment-Led Innovation
The body oils market is expected to reach $1.5414 billion by 2036, growing at a CAGR of 6.7% from its current size of $805.9 million in 2026.
Major beauty companies such as Procter & Gamble and Kao are driving innovation in oil-based body care with the introduction of treatment-led products like Olay Enrich Boosting Body Oil and Curél Moist Barrier Oil Serum.
The market is shifting towards oil-serum formats, which account for 27.0% of the market in 2026, supported by controlled dosing, spreadability, and suitability for post-shower and massage routines.