Brandweek Returns to Atlanta for Marketing Reboot
Brandweek is returning to Atlanta for its three-day conference from September 15-17. The event will bring together industry leaders, marketers, and brand builders from companies including Coca-Cola, Starbucks, Crocs, Mattel, Ben & Jerry's, State Farm, and more.
The conference will focus on the forces reshaping marketing today, covering topics such as reinvention, AI, and purpose-driven growth. Speakers include Drew Panayiotou, chief marketing and innovation officer at Keurig Dr Pepper, and Terence Reilly, evp and chief brand officer at Crocs.
Crocs' Reilly will discuss how the brand has reinvented itself through unexpected partnerships and social commerce, while Ben & Jerry's Cohen will share how businesses can stand for more than profit. Starbucks' Lieberman will unpack its business transformation and explore its use of AI to drive growth.
Brandweek attendees are primarily marketing practitioners, with 75% being brand professionals and 67% at the director level or above. This year's attendees come from companies such as Adobe, American Express, Chick-fil-A, Coca-Cola, Delta Air Lines, Etsy, Expedia Group, Georgia Power, Heineken, Hinge, IHG Hotels & Resorts, JPMorgan Chase, Kimberly-Clark, Land O'Lakes, Mars, Meta, Sony Pictures, Target, The Home Depot, and Zoom.