Broncos Take Over Coca-Cola Cans in Limited Edition Partnership
Boise State University's athletic department has announced another major brand partnership. This time, it's not just Bud Light cans featuring the Broncos' logo - although those were a hit. The university is now partnering with Coca-Cola to produce limited edition cans with the Boise State logo.
The cans are available on Treasure Valley shelves starting immediately and will likely be popular among fans of the team. According to Athletic Director Jeremiah Dickey, the partnership is a testament to the strong relationships between Boise State and its community partners.
Dickey expressed his excitement about the partnership in a statement, saying 'We truly appreciate Swire Coca-Cola, USA, bringing together two great brands of Coca-Cola products in the Treasure Valley. We are the Front Porch of Idaho, so to see the Bronco logo on 12-packs of Coca-Cola is a testament to what we represent and also an acknowledgement to the great partnerships we have with those in this community.'