BTS Teams with Google's AI Assistant on Las Vegas's Sphere Venue
BTS has partnered with Google's AI assistant to showcase its music and message on the exterior of Las Vegas's iconic Sphere venue. A 60-second promotional teaser for Google's Gemini began playing on the exterior last Sunday and will remain through Saturday, featuring the Gemini and BTS logos, symbols related to their fifth full-length album 'Arirang', and images of Gyeongbok Palace.
The Sphere campaign builds on an earlier partnership between Google and BTS in June, when Gemini served as the official AI companion for 'BTS the City Arirang - Busan,' a citywide project that took place alongside the band's world tour. The album was released on March 20, and the tour has already taken the group to several cities in Korea, Japan, Mexico, the United States, and Europe.