Busan Market Tech Program InnoAsia Unveils Lineup of Top Tech Firms and AI Innovations

The Asian Contents & Film Market (ACFM) is set to host InnoAsia 2026, its program focused on the intersection of film and emerging technology. This year's participants include Amazon Web Services (AWS), Kling AI, Google DeepMind, and Alibaba Group, among others.

InnoAsia will feature various programs across three tracks: technology proof-of-concept and investment, creators and production, and industry and policy. The program includes the InnoAsia Startup Demo Jam, where nine companies will pitch AI, virtual production, and digital-asset technologies to investors and buyers.

The event will also host a Cinematic AI conference, which will spotlight Google DeepMind's AI animation work and an AI film from director Darren Aronofsky. Additionally, the ACFM and global marketing agency Innocean will co-host Cinema by Brand 2026, a new competition that links brand clients with filmmakers around the world to turn advertising messages into standalone films.