Canada's FIFA World Cup Spending Surges Exceed 24%

Visa data shows that the FIFA World Cup 2026 in Canada's host cities led to significant spending surges. In Toronto, matchday spending rose as much as 24.6% compared to the same period in 2025, while Vancouver saw a 12.7% increase.

The largest spending lift occurred in Toronto when Germany faced Côte d'Ivoire on June 20, with spending rising above average daily spending during the same tournament window in 2025. In Vancouver, Australia's match against Türkiye on June 13 drove a notable spending increase.

Visa's Tap In campaign extended the excitement of the FIFA World Cup beyond the pitch by providing fan experiences and support for entrepreneurs and small businesses, helping create a legacy in host communities.