Canadian Businesses Risk Falling Behind on AI Adoption, Says Salesforce Exec

Dave Borrelli, country manager for Salesforce Canada, warns that the country's hesitation to adopt AI technology is becoming a major concern.

A recent survey commissioned by Salesforce found that nearly half of Canadians identify as AI skeptics, 10 percentage points above the global average.

Borrelli believes this hesitation could leave Canadian businesses behind in the AI era, calling it the country's 'defining moment'.