CCEP Expands Supercan Line-Up with New Brands and Formats

Coca-Cola Europacific Partners (CCEP) is expanding its Supercan line-up, which has seen early success since its launch earlier this year. The company is now offering Sprite, Fanta Orange, and Dr Pepper in the larger single-serve can format nationwide.

The three brands join Coca-Cola Original Taste, Coca-Cola Zero Sugar, and Diet Coke in the Supercan range, with Coca-Cola Cherry also set to be added soon. Data shows that £10.71m in value sales have already been generated by 500ml cans across the Coca-Cola trademark.

Sprtie's 'Super FAN Edition x NBA' brings a basketball twist to its packaging, while Fanta Orange's 'Super FANta Edition' is designed to be fun and eye-catching. Dr Pepper's 'Super Weird Edition' continues the brand's established 'Try More Weird' platform.

The new cans have a recommended retail price (RRP) of £1.90 each. Free point-of-sale materials are available for retailers through MyCCEP.com to help promote the range and create in-store theatre.