CCEP Expands Supercan Line-Up with Sprite, Fanta Orange, and Dr Pepper

Coca-Cola Europacific Partners (CCEP) is expanding its Supercan line-up, which has seen success earlier this year. The company is now offering Sprite, Fanta Orange, and Dr Pepper in 500ml single-serve can format nationwide.

The three brands join Coca-Cola Original Taste, Coca-Cola Zero Sugar, and Diet Coke in the Supercan range, with Coca-Cola Cherry also set to be added soon.

For retailers, this expansion creates another opportunity to grow sales from the chiller. The recommended retail price for individual 500ml cans is £1.90.

CCEP's vice-president, commercial development at CCEP GB, Rob Yeomans, said that the company saw a real opportunity to add something new to immediate consumption and create incremental growth for customers.