CCEP Expands Supercan Lineup with New Brands

Coca-Cola Europacific Partners (CCEP) has expanded its popular Supercan range, adding three new brands to the lineup. Sprite, Fanta Orange, and Dr Pepper are now available in the larger single-serve can format, joining Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke, and recently announced Coca-Cola Cherry.

The 500ml cans have generated £10.71m in value sales across the Coca-Cola trademark since their launch earlier this year, according to Nielsen data. CCEP believes that this success points to incremental growth for soft drinks in the UK market.

The new Supercan range is part of a broader strategy by CCEP to add variety and excitement to its offerings. The cans are available at an RRP of £1.90, and retailers can access free point-of-sale materials on MyCCEP.com.