CCEP Expands Supercan Lineup with New Brands

Coca-Cola Europacific Partners (CCEP) is expanding its popular 'supercan' format, which has already shown significant growth in sales. The new addition brings Sprite, Fanta Orange, and Dr Pepper to the 500ml can lineup, joining existing brands Coca-Cola, Coca-Cola Zero, and Diet Coke.

CCEP reports that £10.71 million in value sales have been generated by the 500ml cans across the Coca-Cola range so far, with the introduction of new brands offering a significant opportunity for growth.

Rob Yeomans, VP commercial development at CCEP GB, stated, 'When we launched Supercan earlier this year, we saw a real opportunity to add something new to immediate consumption and create incremental growth for our customers. The early performance has given us confidence in the format, and we think there's plenty more potential to unlock.'

Yeomans emphasized that the expansion is not about replacing existing formats, but rather providing retailers with another option to meet diverse consumer needs. He noted that 'cold is sold,' underscoring the importance of prioritizing chilled availability.