CCEP Expands Supercan Lineup with New Brands

Coca-Cola Europacific Partners (CCEP) has expanded its Supercan range to include four new brands, just months after launching the format. The company announced that Sprite, Fanta Orange, and Dr Pepper are now available nationwide in 500ml single-serve cans. These three brands join Coca-Cola Original Taste, Zero Sugar, and Diet Coke in the larger range, with Coca-Cola Cherry also set to be added.

The introduction of these new brands is seen as a response to growing demand for the Supercan format. CCEP's early data suggests that it has generated £10.71m in value sales across the Coca-Cola trademark since its launch. This increase in revenue is expected to provide retailers with another opportunity to grow sales from the chiller.

Each of the new brands has been given a unique twist, with Sprite releasing a Super FAN Edition x NBA can, while Fanta Orange introduces its Super FANta Edition. Dr Pepper's Super Weird Edition brings the brand's established Try More Weird platform to the format. The cans will be priced at £1.90 each and retailers will have access to free POS materials via MyCCEP.com.

Rob Yeomans, vice president for commercial development at CCEP GB, said: 'When we launched Supercan earlier this year, we saw a real opportunity to add something new to immediate consumption and create incremental growth for our customers. The early performance has given us confidence in the format.'