CCEP Expands Supercan Lineup with Sprite, Fanta Orange, and Dr Pepper

Coca-Cola Europacific Partners (CCEP) has expanded its Supercan range, adding Sprite, Fanta Orange, and Dr Pepper to the lineup. These brands join Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke, and the soon-to-be-released Coca-Cola Cherry in the 500ml single-serve can format.

The introduction of these new brands is expected to generate incremental growth for soft drinks, with early data pointing to GBP 10.71m in value sales already generated by 500ml cans across the Coca-Cola trademark.

CCEP's Vice-President, Commercial Development at CCEP GB, Rob Yeomans, sees the Supercan format as an opportunity to add something new to immediate consumption and create incremental growth for customers. He emphasized that retailers should prioritize chilled availability and use supporting materials to create standout displays.