CCEP Expands Supercan Range with New Additions
Coca-Cola Europacific Partners (CCEP) has expanded its Supercan range to include Sprite, Fanta Orange, and Dr Pepper in the UK. The three brands join Coca-Cola Original Taste, Coca-Cola Zero Sugar, and Diet Coke in the range, with Coca-Cola Cherry set to be added.
The new 500ml cans are available nationwide, featuring bespoke packaging designs that tie in with each brand's unique identity. Sprite is launching its 'Super FAN Edition x NBA' design, Fanta Orange has its 'Super FANta Edition', and Dr Pepper features its 'Super Weird Edition'.
The new Supercan range aims to drive additional soft drink sales from the chiller, with CCEP highlighting that 500ml cans have already generated £10.71m in value sales across the Coca-Cola brand.