CCEP Expands Supercan Range With New Beverage Additions

Coca-Cola Europacific Partners (CCEP) is expanding its Supercan line-up to meet growing demand for larger single-serve formats. The company has added Sprite, Fanta Orange, and Dr Pepper to its existing Supercan range, which already includes Coca-Cola Original Taste, Coca-Cola Zero Sugar, and Diet Coke.

The expansion builds on encouraging early performance in the Supercan range, with £10.71m in value sales generated by 500ml cans across the Coca-Cola trademark so far this year.

CCEP's Vice-President of Commercial Development, Rob Yeomans, said: 'When we launched Supercan earlier this year, we saw a real opportunity to add something new to immediate consumption and create incremental growth for our customers.'

The new additions will be available in 500ml cans with a recommended retail price (RRP) of £1.90 each. Retailers can access free point-of-sale materials on MyCCEP.com to help promote the range.