Central Cee Joins Forces with Coca-Cola to Score the Perfect Anthem
Coca-Cola has teamed up with British rapper Central Cee to create an original track called 'The Team', which is now the soundtrack for this season's Premier League campaign. The song, released under Live Yours (Columbia Records) and Coca-Cola's own record label real thing records, captures the emotions of being a Premier League fan. It was produced by P-rallel alongside Central Cee.
Central Cee is known for his love of football and has become a global phenomenon through his music and fashion influence. He recently surpassed 10 billion streams on Spotify, making him the first UK rapper to achieve this milestone. The rapper said he feels like the crowd energy when performing live is similar to what it must be like walking out onto the pitch.
'The Team' is part of Coca-Cola's new Premier League campaign 'Taste Every Second', which includes a two-minute film featuring Central Cee and exclusive content for fans. The campaign also offers exciting prizes, custom collectibles, and more through scanning a QR code on limited-edition packs available from August at select retailers.