Central Cee Kicks Off Premier League Season with Coca-Cola
Central Cee has teamed up with Coca-Cola to kick off the Premier League season with an original track called 'The Team'. The song, released on August 18, captures the emotional ups and downs of being a football fan. P-rallel-produced, the track blends football references with Central Cee's signature style.
'The Team' is part of Coca-Cola's Taste Every Second campaign, which aims to bring fans closer to the action on and off the pitch. Alongside the song, Central Cee stars in a two-minute campaign film that follows the rhythm of an entire Premier League season. The film moves from the optimism of preseason through to the drama of the final matchday.
The Taste Every Second campaign has launched alongside 'The Team', with additional fan activations, limited-edition Coca-Cola packaging, collectibles, and football-related promotions rolling out throughout the season. Central Cee's collaboration with Coca-Cola is a natural fit for both parties, given his regular crossover between music, fashion, and football culture.