Central Cee Scores Big with New Song 'The Team' for Coca-Cola Premier League Campaign
Rap phenomenon Central Cee has teamed up with Coca-Cola to create an original track called 'The Team', which is part of the beverage company's new Premier League campaign, 'Taste Every Second'. The song captures the emotions of being a football fan, from the excitement of watching a match to the heartbreak of defeat.
Central Cee, known for his love of football and his influence on global youth culture through music and fashion, said: 'I got love for football but slyly, it don't love me back. You've seen me kick a ball, I ain't making the starting 11.' He added that the track is about capturing the energy of a live performance, which he feels is similar to walking out onto the pitch.
The song was produced by P-rallel and co-released with real thing records, Coca-Cola's own record label. The 'Taste Every Second' campaign also includes limited-edition packs with exciting football prizes and custom collectibles up for grabs through scanning a QR code on pack.