Central Cee Scores Big with Premier League Anthem 'The Team' for Coca-Cola
British rap star Central Cee has released 'The Team', a Premier League anthem for Coca-Cola. The song, produced by P-rallel, combines energetic beats with football references and was released on August 18. It is part of Coca-Cola's Coast to Coast activation, which aims to capitalize on the new football fandom in the United States.
The music video for 'The Team' features clips of enthusiastic fans, highlights from the pitch, and performance shots of Central Cee. He wears a red beanie, bandana, and track jacket representing Coca-Cola Zero Sugar, the official soft drink of the Premier League. Central Cee has had success in both the UK and US markets, with multiple songs on the Billboard Hot 100.
In an interview, Central Cee laughed about his lack of football ability, saying 'I got love for football but slyly, it don't love me back.' He compared doing a rap performance to playing a football match, stating that this collaboration made sense due to the energy and passion involved in both activities.