Central Cee Teams Up with Coca-Cola for Premier League Anthem
Central Cee, the global rap sensation from West London, has collaborated with Coca-Cola to release 'The Team', a high-energy original track for the Premier League. The song is part of Coca-Cola's latest campaign, 'Taste Every Second', which aims to capture the raw emotions of the English top flight.
The track was specifically crafted for the campaign and marks a unique intersection between UK drill culture and the world's most-watched football league. Central Cee's involvement brings authenticity to the project, having redefined how the world perceives UK rap with over 10 billion streams on Spotify and multiple MOBO Awards wins.
Central Cee reflected on his relationship with football, stating, 'I got love for football but slyly, it don't love me back. You've seen me kick a ball, I ain't making the starting 11.' Despite this, he expressed his honor in creating 'The Team' for Coca-Cola.
The campaign also includes limited-edition Coca-Cola Zero Sugar packs with QR codes that fans can scan to win exclusive football prizes and digital rewards. The integration of the track into the Premier League ecosystem ensures it will become a recurring theme throughout the season.