Charmin Bamboo Team Wins Sustainability Award for Innovative Toilet Paper
The Charmin Ultra Bamboo team has been recognized for its innovative approach to sustainability. The team won the 2026 Business Intelligence Group Sustainability Award in the Sustainability Squad category, which honors teams that deliver measurable sustainability progress through innovation and business impact.
The award recognizes the team's efforts to bring a first-of-its-kind bamboo toilet tissue to market. Developed through a cross-functional team that operated like a startup, the product combines responsible fiber sourcing and paper-based packaging with the softness, strength, and absorbency consumers expect from the Charmin brand.
Charmin Ultra Bamboo is made with 100% FSC-certified bamboo fiber and reflects Procter & Gamble's broader efforts to explore innovative non-wood fibers and advance responsible sourcing. According to Russ Fordyce, Chief Recognition Officer of the Business Intelligence Group, sustainability leadership in 2026 isn't about intent, but about verifiable outcomes.