Charmin Ultra Bamboo Team Wins Sustainability Squad Award with Innovative Bamboo Toilet Paper

The Procter & Gamble (P&G) team behind Charmin Ultra Bamboo has won the 2026 Business Intelligence Group Sustainability Award in the Sustainability Squad category. This recognition honors the team's efforts to bring a first-of-its-kind bamboo toilet tissue product to market, combining responsible fiber sourcing and paper-based packaging with the softness, strength, and absorbency consumers expect from the Charmin brand.

The Charmin Ultra Bamboo team was honored for its innovative approach, developed through cross-functional collaboration that operated like a startup. This integrated product innovation, manufacturing adaptation, branding, and consumer testing to rapidly bring the product to market.

Charmin Ultra Bamboo is made with 100% FSC-certified bamboo fiber and reflects P&G's broader efforts to explore innovative non-wood fibers and advance responsible sourcing.