Choice Hotels Joins Google's AI-Driven Hotel Booking Experience
Choice Hotels has become an early partner in Google's AI Mode for hotel booking. The new experience, designed to help consumers find and book hotels in a conversational way, is now available in the U.S.
Travelers can use plain English to describe their preferences, including location, amenities, travel dates, and more. They will then receive a list of hotel options with photos, rates, guest ratings, reviews, and side-by-side comparisons. Choice Hotels also participates in a new AI Mode capability that allows travelers to see the cost in Choice Privileges points for members.
Once a guest selects a hotel, they can click 'Continue on Google' to select a room type and have AI Mode help complete the secure booking via Google Pay.
'Travel discovery is evolving rapidly,' said Anna Scozzafava, chief data, AI & technology officer of Choice Hotels. 'By working with Google as an early partner for hotel booking through AI Mode in Search, we're helping make it easier for travelers to find the right Choice hotel for their trip while positioning our franchisees to compete and win in the age of agentic commerce.'
The partnership builds on Choice Hotels' focus on technology innovation. The company has migrated its entire system infrastructure to the cloud, enabling it to adopt and scale new capabilities across the enterprise.