Christine Foster Tapped to Lead Home Depot's Orange Apron Media

Home Depot has tapped Christine Foster to lead its in-house media and marketing arm, Orange Apron Media. Starting on September 8, Foster will oversee OAM's strategy and growth initiatives, focusing on accelerating revenue growth and expanding brand partnerships.

Foster brings extensive experience from her previous role as group vice president of commercial strategy and operations at Kroger Precision Marketing (KPM), where she led insights, digital advertising sales, incentives, and operations teams for the grocer.

'The Home Depot is one of the most beloved brands in retail deeply rooted in serving both DIY and Pro customers. Orange Apron Media is a powerful retail media engine built on top of that strong foundation,' Foster said in a statement.

Foster will report directly to Molly Battin, Home Depot's chief marketing officer.