Cisco Live Amsterdam Sets New Standards for Tech Conferences
Cisco's premier event for customers and partners, Cisco Live, returned to Amsterdam in 2025 for its EMEA edition. The company challenged attendees to 'Go Beyond' expectations with a revamped format that prioritized knowledge sharing, community building, and AI strategy development.
The event took place at the RAI Amsterdam venue over four and a half days, covering an enormous 18,750m² of exhibition space. GPJ was entrusted with end-to-end delivery for the fifth consecutive year, managing over 240 creative briefs and planning more than 1,100 sessions.
The team's core objective was to reimagine the attendee journey within the World of Solutions exhibition. They focused on optimising clear sight lines and a logical customer journey, moving away from a 'festival' layout. The design featured a sustainable, uniform yet sophisticated booth solution with timber accents for a high-end feel.
The Cisco Live team praised the new format, calling it 'the strongest' they'd seen and the 'best looking' exhibition space ever. They credited GPJ's close collaboration with maintaining alignment despite rapid shifts in content and requests. The team even orchestrated an 'Oprah-esque' giveaway of Bang & Olufsen x Cisco earbuds, complete with redemption vouchers under 6,000 seats.