CMOs Must Lead Human-AI Collaboration in the Agentic Enterprise

The role of the Chief Marketing Officer (CMO) is undergoing significant changes as artificial intelligence (AI) and autonomous agents become increasingly integrated into businesses.

According to Salesforce, traditional metrics such as pipeline, campaign performance, brand awareness, and customer acquisition are no longer sufficient to measure a CMO's success. Instead, they will be responsible for designing how humans and AI collaborate, making them leaders in the entire business, not just marketing.

The future of marketing is centered around the Agentic Enterprise, where AI systems can reason, plan, execute, and learn without human instruction. This requires CMOs to understand intelligence and how it interacts with customers. High-performing organizations are 2.8 times more likely to use AI across the customer lifecycle and 3.3 times more likely to unify customer data.

The new responsibilities of the CMO include AI adoption, ethical governance, customer trust, organizational change, employee enablement, and human-AI collaboration. Marketing is shifting from being about communication to orchestration. Slack is also undergoing a transformation, becoming where humans and AI agents work together seamlessly.