Coca-Cola and Central Cee Release Original Song for Premier League Campaign

Central Cee, a global rap phenomenon from West London, has collaborated with Coca-Cola to release an original song called 'The Team'. The track is part of Coca-Cola's new Premier League campaign called 'Taste Every Second' and is available on streaming platforms starting August 18th. Central Cee, who recently became the first UK rapper to surpass 10 billion streams on Spotify, has redefined the global perception of UK rap and continues to set new benchmarks for British hip-hop.

In an interview, Central Cee stated that 'The Team' captures everything that makes being a Premier League fan feel like nothing else on earth: the butterflies, the tension, the heartbreak, and the euphoria. He also mentioned that he blended football-related bars with his usual style and switched up the beat to create something new.

The song was produced by P-rallel and is co-released with real thing records, Coca-Cola's record label founded last year. Alongside the track, a cinematic two-minute film called 'Taste Every Second' follows the emotional arc of a full Premier League season from pre-season to the final day.