Coca-Cola and Spire Motorsports Partner for High-Stakes Coke Zero Sugar 400 at Daytona

Coca-Cola and Spire Motorsports are partnering for the Coke Zero Sugar 400 at Daytona International Speedway, one of NASCAR's biggest races. This partnership highlights Daniel Suárez's long-standing association with the Coca-Cola Racing Family.

The event is a high-stakes 400-mile contest where drivers will compete to secure a spot in 'The Chase', NASCAR's 10-race playoff format to determine the division's 2026 champion. The Coke Zero Sugar 400 marks the last race for NASCAR's regular season, and Spire Motorsports earned its inaugural NASCAR Cup Series victory at this event in 2019.

Coca-Cola has been a significant part of Suárez's journey since he joined the Coca-Cola Racing Family in 2016. The partnership extends far beyond the racetrack through initiatives like Daniel's Amigos, an interactive engagement program that gives fans from all walks of life a chance to connect with one another while sharing their passion for racing.