Coca-Cola and Vetropack Pilot Digital Tracing for Reusable Glass Bottles

Coca-Cola Europacific Partners Deutschland (CCEP DE) has joined forces with Vetropack and Myneral Labs to pilot a groundbreaking project that digitally traces reusable glass bottles.

The innovative process involves engraving an individual code, known as a Data Matrix code, onto each 0.75-litre bottle of ViO and Apollinaris brands during production.

This unique code is then read by AI-powered camera systems on the production line, allowing for real-time tracking of every bottle's journey through use cycles.

The pilot project, currently running at CCEP DE's sites in Bad Neuenahr and Lüneburg, has already been recognized with the German Packaging Award 2026 in the Digitalisation category.