Coca-Cola Brings Back Supersized Cans and Loyalty Program Ahead of Premier League Season

Coca-Cola Europacific Partners is gearing up for the new Premier League season by introducing a refreshed 500ml Coca-Cola Supercan range and launching a shopper loyalty platform called The Club.

The 'Taste Every Second' campaign, running until October 31st, will feature unique codes on each promotional Supercan. Shoppers can scan the QR code on-pack and enter their code in the Coca-Cola app to join The Club and collect points.

Rewards for shoppers include Premier League hospitality tickets, VIP stadium tours, and opportunities to watch a match with a club legend. The platform will support future Coca-Cola campaigns and seasonal moments, giving retailers more opportunities to engage shoppers.